Kofi's hat

Kofi's hat

MP3s, music news and reviews, and a sprinkling of pop culture. Named by Aqualung's Matt Hales, after his son.

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Location: Los Angeles, California, United States

Ink in my blood, a song in my heart. Metaphor is my middle name.

Sunday, October 01, 2006

"Just Can't Get Enough" Can't Get Used In Enough Ads

Via Side-Line, news of a television commercial for H&M clothing with an interesting soundtrack. The ad is set to Depeche Mode's "Just Can't Get Enough", but with a classical arrangement courtesy of Nathan Larson, formerly of Shudder to Think, who now works most often composing and producing music for film. (The commercials section of Larson's C.V. is amusingly headlined "MUSIC FOR COMMERCIALS/MONEY FOR BLOOD".)

Two years ago, Dave Gahan was in an H&M ad, so it's a sort of tradition.

If Depeche is going to whore out their songs, is it going to be this one over and over? Or is "Just Can't Get Enough" just so well suited to selling stuff, be it leather, as in the 1999 "Everybody In Leather" Gap ad, or... clothes... as in the 2006 H&M ad, that it's the one that's in demand? Actually, it may be preferable for the Depeche gang to sell the same song repeatedly than to sell their whole catalogue. I don't know that I want to hear every Depeche Mode song on a commercial. Eek.

The Swedish commercial:

The 1999 "Everybody in Leather" Gap ad


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