"Nike": Always Say "Thank You" After "Requesting" Exploitation Rights

Snapped last night in Hollywood on Vine Street, across the street from Webcor's mammoth W Hotel and Residences construction project: "Nike"'s "friendly" warning about filming in the area. Unexplained: the difference, if any, between "Nike" and Nike. Unphotographed: the bottom line, "Thank you for your cooperation." Would "cooperation" be more accurate?